JustSEO Academy
Learn modern SEO, end to end.
A chaptered course from the fundamentals of how Google ranks to getting cited by AI answer engines. Every chapter is free to read. Track your progress as you go.
Practice quizTake the practice quizA quick, untimed self-check to find your weak spots. Repeatable. Pro and Max.Warm up →CertificationTake the certification examA timed, 35-question exam. Pass at 80% to earn a shareable badge and diploma.Get certified →
Your progress0 of 48 chapters complete
STAGE 1
✓F1Foundations
0/14 chaptersThe mental model, demand, content, and authority. What ranking is and how to earn it.
How Search Works and How Google Ranks
The four stages, the ranking layer, named systems, Search Essentials, and the AI-Overview shift.
✓F2Search Intent and the Customer Journey
Read the goal behind a query, map it to funnel stage and format, handle mixed and shifting intent.
✓F3Keyword Research and Prioritization
Turn demand into a ranked, mapped plan using metrics, free surfaces, operators, and a scoring model.
✓F4Content Strategy, Topical Authority, and Clusters
Organize production so every piece serves a query and links into a coherent topic; prune the rest.
✓F5On-Page SEO and Content Production
Everything on the page you control, plus the brief-to-publish workflow.
✓F6Content Quality, E-E-A-T, and Trust
What quality means to Google, how E-E-A-T is evaluated (not scored), YMYL, spam lines, and myths.
✓F7SERP Features and Local Foundations
The results beyond the blue link, what you can realistically capture, and the minimum local footprint.
✓O1How Link Authority Works (PageRank)
Why links act as votes and the algorithm that turns them into a ranking signal.
✓O2Anatomy of a Backlink
What a link is made of and what makes one count.
✓O3Authority Metrics and How to Read Them
What DA, DR, and Authority Score really measure, and the "no domain authority" debate.
✓O4Entity, Brand, and Topical Authority
Authority beyond links, through entities, brand signals, local citations, and reputation.
✓O5Link Building and Digital PR
How to earn the editorial links Google values, safely.
✓O6Link Risk, Spam, and Recovery
How link manipulation is detected, and how to recover.
✓O7Measuring and Auditing Off-Page
Turn links and mentions into a tracked, attributable program.
STAGE 2
✓T1Technical eligibility
0/19 chaptersThe floor: can Google and AI crawlers fetch, render, index, and load your pages fast.
Crawling Foundations
How Googlebot discovers, fetches, and schedules URLs, and how to keep crawl focused.
✓T2Indexing and Index Management
Why crawled does not mean indexed, and how to grow the index of good pages while cutting bloat.
✓T3Rendering and JavaScript SEO
How Google renders JS, the renderer's limits, and how to keep JS content indexable.
✓T4Robots and Crawl Control
The three crawl/index controls, what each governs, and the traps.
✓T5Canonicalization and Duplicate Content
How Google picks one URL among duplicates, and how to align every signal so it picks yours.
✓T6Redirects and HTTP Status Codes
The right status code for every situation, and how to redirect without leaking signals.
✓T7Site and Domain Migrations
Run a URL, domain, protocol, or platform change without losing rankings.
✓T8HTTPS, Security, and Infrastructure
HTTPS, mobile-first indexing, and edge/CDN fixes as the substrate under everything.
✓T9International and Multilingual SEO
Serve the right language/region version with correct hreflang and structure.
✓T10Structured Data
Machine-readable markup that wins rich results and clarifies entities, with honest limits.
✓T11Sitemaps and URL Discovery
Help Google find your canonical URLs at scale with clean, honest sitemaps.
✓T12Pagination and Faceted Navigation
Keep large listing and filter systems crawlable without spawning duplicate URLs.
✓T13Log File Analysis and Crawl Monitoring
Read raw server logs, the only ground truth for how bots actually crawl.
✓P1Core Web Vitals Foundations
The three metrics, how Google grades them at p75, and where page experience sits as a signal.
✓P2The Loading Story: TTFB, FCP, LCP
Trace a page from first byte to largest paint, and fix the delays that make LCP slow.
✓P4Visual Stability: CLS
Stop content jumping under the reader, with a working grasp of the score.
✓P3Interactivity: INP and the Main Thread
Why the page freezes on click, and how to keep the main thread free.
✓P5Delivery: Caching, Compression, Protocols, Servers
Serve fewer bytes over faster connections, and let the browser skip work.
✓P6Performance Measurement and Tooling
Diagnose in the lab, grade in the field, stop regressions with budgets.
STAGE 3
✓AI1Getting cited + AI visibility
0/9 chaptersHow answer engines choose, quote, and name you, and how to be the source.
What AEO Is, and What It Is Not
Frame answer-engine optimization honestly: where it is just good SEO and where it truly diverges.
✓AI2How AI Answer Engines Work
The retrieval-plus-generation pipeline, from chunking and embeddings to fan-out and citation.
✓AI3The Engines and Their Crawlers
A tour of each engine's citation behavior and the crawler token each uses.
✓AI4Getting Cited: On-Page Tactics
Turn pages into liftable, quotable, sourced passages using the GEO study's proven moves.
✓AI5Entity and Brand Authority for AI
Become a well-defined entity the engine can name confidently.
✓AI6Structured Data and Machine-Readable Signals for AI
What schema helps AI extract, the real state of llms.txt, and clean-text delivery.
✓AI7Controlling AI Crawlers
Decide what to allow, using robots.txt tokens, edge controls, and log verification.
✓AI8Measuring AI Visibility
Build a repeatable share-of-voice and citation loop, and read the new GSC AI reports honestly.
✓AI9The AEO Playbook
An end-to-end workflow that sequences the tactics by impact, names the 80/20, lists the mistakes.
STAGE 4
✓M1Measure + apply
0/6 chaptersThe shared toolchain every domain plugs into, plus the capstone that turns knowledge into a plan.
Google Search Console
Google's own view of your crawl, index, links, enhancements, and manual actions.
✓M2Bing Webmaster Tools and IndexNow
The second index that gates Copilot/AI, and instant-submission via IndexNow.
✓M3GA4 Fundamentals for SEO
Organic traffic, engagement, conversions, and the AI-referral channel group.
✓M4Cookieless and Server-Side Tracking
Measuring in a consent-limited, cookieless world; server-side and first-party RUM plumbing.
✓M5Rank Tracking and AI Prompt Tracking
Track classic positions and, separately, prompt-level AI citation share.
✓M6The Apply Capstone: Full-Site Audit, Prioritization, Roadmap
Sequence every domain into one audit, an 80/20 priority list, and a 90-day roadmap.