Learn modern SEO.
Master modern search, from traditional SEO to AI visibility. Research-backed guides on GEO, AEO, AI share of voice, and prompt tracking.
Guides & deep dives.
GEO, AEO, and SEO: the three layers of modern search
Search did not get replaced. It got a second floor, and a third. Here is how the layers fit, and where to start.
Where ChatGPT, Perplexity, and Google AI actually get their answers
A study of 680 million citations found the engines do not agree on who to trust. That has direct consequences for your visibility.
How to measure your AI share of voice
Rankings tell you where you sit on a page. Share of voice tells you whether AI mentions you at all. Here is how to measure it.
Prompt tracking, explained: what to track and why
In AI search, the prompt is the keyword. Pick the wrong prompts and you measure the wrong thing. Here is how to choose.
Getting cited by AI: the on-page moves that work
Most GEO hacks do nothing. The moves that earn AI citations are older and less exciting than the internet wants them to be.
Technical SEO in the AI era: crawlable, then citable
An AI cannot cite a page it cannot read. Before any GEO tactic, the boring technical basics decide whether you are even eligible.
SEO, GEO & AEO, explained.
What's the difference between SEO, GEO, and AEO?
Traditional SEO optimizes for classic search engines. GEO (Generative Engine Optimization) optimizes for AI-generated responses. AEO (Answer Engine Optimization) gets you cited in AI answer systems. Modern SEO = all three.
How often should I run an SEO scan?
Run a scan whenever you ship significant changes, and on a recurring schedule (daily on Pro and Max) so you catch regressions and track progress.
What is a JustScore?
A single 0-100 read on your site's technical, content, and AI-readiness health, so you know at a glance where you stand.
How does AI visibility tracking work?
We run the prompts your customers type across the AI engines we track weekly and chart your share of voice, mentions, and citations over time.
What are the three pillars of the Full SEO Picture?
Traditional SEO, GEO, and AEO. JustSEO covers all three so you are never blindsided as search shifts to AI.
Coming soon
SEO Fundamentals, GEO, AEO, Technical SEO, and Content Strategy tracks, master each and get certified.
Google Search Central
Official documentation on how Google Search works and best practices.
Open →Moz Beginner's Guide to SEO
A complete introduction covering the SEO fundamentals.
Open →Search Engine Journal
Daily news, guides, and analysis on SEO, PPC, and content marketing.
Open →Ahrefs Blog
Data-driven SEO studies, tutorials, and actionable strategies.
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